Public relations briefing document template

Are you looking to innovate and take it in a new direction? Do you want to target a particular kind of stakeholder for your campaign to increase sales in a certain market?

Do you want to influence public opinion on a particular subject? Being focused on providing this information will ensure each PR agency to whom you circulate your brief to — provide the most accurate and appropriate communications solutions to your needs.

For both brand and agency to feel fulfilled; it is essential that the measurements of success are identified from the beginning in your brief. What does success look like to you? How will you measure this? Be realistic in your targets and always ask for measurable systems and KPIs from your agency to show return on investment.

Ultimately — your brief should be a checklist for the criteria you require from a marketing agency which will fulfil your business objectives. It should be thoughtful, strategic and transparent so that the proposals you receive are focused, quality-driven and bespoke. Do it yourself. Sometimes the lowest barrier to entry is to write your own coverage. Lots of publications are starving for decent content. They would be happy to publish your articles about your industry. So look for publications with frequent outside contributors.

Then reach out to the editor in charge of that section with a few ideas for articles you could contribute. Whether as a recurring column or a one-time guest contribution. Focus on the story. So give your pitch a narrative. If you want more information, please call James Crawford on , or send us a message using the contact form.

PR brief template. Your Name required. Your Email required. Your Message required. What should you include in a PR Brief? Sharing your company background information is a vital starting point for any PR brief. Make sure you outline the most up to date information as possible.

This is often the first time we will see this information about you and your company, and all details shared will allow us to build a profile of your current business in relation to your competitors and the rest of your market. Be sure to share as information much as possible with us including your USPs, if you are a start-up or established brand, your sales, turnover and targets for the next period if possible. Do you have any internal PR and marketing support, or are you looking to outsource your entire PR?

Details about the market your company is in and where your company ranks within that market. This point builds on sharing your company information to provide us with a greater understanding of where you currently sit within your market and also the size of the market you are currently within.

It may be that you are a market leader for a completely new product or service offering or you are one of many but offering a more diverse or desirable product. Who your competitors are. We always provided a full competitor analysis, looking at messaging, online visibility and brand awareness. What your commercial objectives are. Ask yourself what audience you would like to target.

If you wish to target various audiences, please do list them here.